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A small selection of case studies

Click on the thumbnails for more information

  • Exeter International Airport
  • Exeter Chiefs Rugby Club
  • Skills Cymru - Welsh Assembly
  • Michele Knight's family of psychic websites
  • Live, Invest Economy - Devon County Council
  • Clubhunt iPhone and Mobile apps

Rokk Internet Marketing manages your campaigns effectively with the goal of improving click-through rates. We research the most relevant keywords for your business propositions and write compelling ad content to bring the right people to your website.

Benefits of PPC Advertising

  • PPC ads up and running quickly
  • Highly controllable
  • Targeted and relevant traffic
  • Actively looking for your products/services
  • Only pay once a visitor clicks your paid ad
  • Measurable ROI
  • Perfect supplement to an organic SEO campaign

Pay Per Click Service Includes:

  • PPC Search marketing strategy consultation
  • Setup of PPC accounts
  • Keyword research
  • Ad copy creation and testing
  • Monitoring and optimisation of your PPC accounts

PPC Case Study

Challenge:

Prior to contacting us, they had been managing their own PPC campaigns in-house, and incurring huge losses. 31.46% of website traffic was from PPC advertising and the conversion rate was less than 0.5%, yielding a negative return on investment. The company realised that in order to have a sustainable online business, it needed to drastically improve the performance of its PPC campaigns.

They wanted to make their PPC campaigns profitable with long-term sustainable revenues.

Solution:

The PPC campaigns were carefully audited and major issues were identified, including:

  • Keywords had low Quality Score and high Cost per Click
  • Broad match keywords brought in too much unwanted traffic
  • Very few negative keywords
  • Keywords grouped into irrelevant ad groups
  • Only less relevant and generic keywords were being advertised
  • Didn’t have separate campaigns for content network, resulting in extremely high CPA
  • Landing pages were less relevant than desired
  • Ads were set to show in the wrong target markets
  • AdWords Conversion tracking was not set properly

Optimisation efforts were prioritised given that more profitable product categories were optimised first and budgets were allocated in the same manner.

The existing keyword lists were expanded using PPC campaign keyword data, analytics data and third party tools. The keywords were then grouped based on product category and relevancy. The match types for each keyword were carefully determined to ensure only qualified traffic was sent to the website.

Specific ad copies relevant to the keywords within each ad group were created. In addition, location targeting was set to properly target the desired locations only. Lastly, due to the limited advertising budget, all underperforming keywords were paused and ads were opted out of content network. We also provided suggestions to change the navigation structure and the content of the website to make the landing pages more relevant to the advertised keywords.

Result:

We used the number of conversions (sales) and Cost per Acquisition as the key performance indicators (KPI’s) to measure the campaign’s success.

Within three months of Rokk Internet Marketing managing the account, the number of sales from PPC campaigns had increased by 410%, and the Cost Per Acquisition was reduced by 148%. In addition, overall Quality Score of keywords across the campaigns improved, while keyword Cost Per Click decreased, primarily due to ad group restructuring and optimisation.

We are currently working with them handling all their search marketing requirements.

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What our clients say

"The performance of our new website has to be the ultimate testimony to the success of the project. Visitor numbers have increased considerably with a marked increase in the time spent on the site and number of pages viewed, all of which indicates that we are meeting visitor expectations much better. Much of this must be attributable to the meticulous attention to detail which Martin and the team at Rokk put in during the site development."
Julia Browne,
Torbay Leisure Hotels
"Having worked with Adam, all I can say is that you couldn't work with a better person. His approach to the work and the enthusiasm he has for delivering the final solution is exceptional. There is nothing he is not willing to do to make sure we as the customer are satisfied with what we receive. In simple words it has been a pleasure working with Adam and his team, as you feel you are getting very personal treatment and that is exactly what you do get. Attention to detail and a great job I would always fully endorse Adam and Rokk Media."
Kieron Welch
Everything Everywhere
"I genuinely can not recommend Rokk Media enough. They deliver outstanding results, they're eternally patient and leave you feeling looked after and valued. I am a huge fan!"
Jennifer Riach,
MECA Car Services
"We understood in principle what we wanted from our new website - what it would look like, what it would do, how it would better reflect our business - and the team at Rokk Media interpreted that and developed a website of which we are immensely proud, and which ticks all the right boxes for the future growth of our client base. Couple this genius with a HUGE ethos of helpfulness, friendliness and patience, and we couldn't recommend the Rokk team highly enough!"
Andrew Gould,
The PR Works
In addition to working closely with Michelmores (on marketing projects), Rokk Media has also provided a pro-bono website (www.alexbennet.co.uk) for me and my sailing partner, Alex Bennett which supported our successful campaign in last year's Round Britain and Ireland Race. Not only did the website raise our profile significantly, but it also helped to raise over £4,000 for Hospiscare. We look forward to continuing to work with Rokk Media in the future!
Malcolm Dickinson,
Managing Partner
Michelmores LLP

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