Email Marketing case study
Challenge:
Having operated as a mail order business with catalogue mailings being sent out and a website that was delivering many online sales each day, email marketing was something that was missing from the marketing strategy.
Solution:
After looking at the customer database from people that had bought within the last two years or had opted in to receive marketing information, a database of over 60,000 people was pulled together.
After installing this data into the KKORespond, Rokk Media's email marketing system, a custom designed HTML email template was produced for use in each campaign. This was tested in over 20 different email clients to ensure that the design was compatible and was also tested through the latest versions of the most popular SPAM filters to ensure maximum deliverability.
Result:
Following a series of email campaigns that started in September 2010 through to January 2011, over £110,000 of sales was delivered directly from email campaigns sent and in-session purchases (in-session purchases are defined as a purchase someone makes after clicking on an email, before closing their browser and returning later).
Rokk Media continues to deliver email campaigns for this client with exciting results throughout 2011.
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What our clients say
"The performance of our new website has to be the ultimate testimony to the success of the project. Visitor numbers have increased considerably with a marked increase in the time spent on the site and number of pages viewed, all of which indicates that we are meeting visitor expectations much better. Much of this must be attributable to the meticulous attention to detail which Martin and the team at Rokk put in during the site development."
Julia Browne,
Torbay Leisure Hotels
"Having worked with Adam, all I can say is that you couldn't work with a better person. His approach to the work and the enthusiasm he has for delivering the final solution is exceptional. There is nothing he is not willing to do to make sure we as the customer are satisfied with what we receive. In simple words it has been a pleasure working with Adam and his team, as you feel you are getting very personal treatment and that is exactly what you do get. Attention to detail and a great job I would always fully endorse Adam and Rokk Media."
Kieron Welch
Everything Everywhere
"I genuinely can not recommend Rokk Media enough. They deliver outstanding results, they're eternally patient and leave you feeling looked after and valued. I am a huge fan!"
Jennifer Riach,
MECA Car Services
"We understood in principle what we wanted from our new website - what it would look like, what it would do, how it would better reflect our business - and the team at Rokk Media interpreted that and developed a website of which we are immensely proud, and which ticks all the right boxes for the future growth of our client base. Couple this genius with a HUGE ethos of helpfulness, friendliness and patience, and we couldn't recommend the Rokk team highly enough!"
Andrew Gould,
The PR Works
In addition to working closely with Michelmores (on marketing projects), Rokk Media has also provided a pro-bono website (www.alexbennet.co.uk) for me and my sailing partner, Alex Bennett which supported our successful campaign in last year's Round Britain and Ireland Race. Not only did the website raise our profile significantly, but it also helped to raise over £4,000 for Hospiscare.
We look forward to continuing to work with Rokk Media in the future!
Malcolm Dickinson,
Managing Partner
Michelmores LLP
@RokkInternet on Twitter
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